Business college using facebook to reach students

SIU College of Business is using facebook.com to reach out to students.

Facebook is the fastest growing social networking site among students and people over 35. By mid-2008, facebook is expected to have 100 million users.

With this in mind, the College of Business created the “SIU College of Business Group” on facebook which allows users to receive school news and to connect with members of the College of Business community.

The facebook project has been a huge success. WSIU-TV Channel 8 recently ran a story on the initiative and more than 400 College of Business students, faculty, staff and alumni worldwide have joined the group. (See http://www.facebook.com/group.php?gid=30326575264 )

“Our students tell us that they are on facebook every day,” said Sun Min, chief marketing officer for the College of Business. “That’s why we are making every effort to reach out to students through facebook. It is also a wonderful way for members of the College of Business community to communicate with each other and it is a great tool for our students who want to network with successful alumni who are also members of the facebook group.”