SIU expands marketing efforts

by Sun Min

Professor Terry Clark heads Barking Dawgs Productions

Headed by Marketing Chair and Professor Terry Clark, Barking Dawg Productions, an organization of students and alumni working to promote SIU, has created several 30-second commercials to air on Comcast, Charter Communications and Mediacom. 

To reach the 15 to 19-year-old demographic, the commercials are appearing on channels such as MTV, Vh1, and E! Entertainment. 

Plus, 35 poster ads have been placed at bus shelters around Chicago, and a series of billboards is planned for the southern Illinois area.